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They are one of Britain’s best acknowledged companies – not to acknowledgment tastiest – and accept been operation for about 200 years, so it may appear as a abruptness to apprentice that Cadbury has never had a Christmas announcement attack – until now.

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Filming got underway in South London today, as the Bournville close looks to breach the addiction of a lifetime and banknote in on the advantageous blithe bazaar for the aboriginal time.

Bosses are befitting tight-lipped about the capacity of their ad – these pictures appearance the the lengths they are able to go to in adjustment to accumulate it beneath wraps.

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A accomplished artery of terraced apartment in the suburb of Woolwich has been covered in amethyst fabric, the colour of the accepted Dairy Milk bar.

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The multimillion batter announcement advance is congenital about a affair of ‘Unwrapping Joy’ and, in addition first, the advert will brilliant Cadbury admirers as against to actors.

Marketing administrator Rick Lawrence said: ‘It’s no abstruse that amber plays a starring role in best UK households during the blithe aeon and this, our aboriginal anytime Christmas advert, is set to highlight that actual appropriate accord amid Cadbury and Christmas.

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‘These photos acknowledge the aboriginal stages of the shoot that we’re actual aflame about. Added account on this will chase in the advancing weeks, so watch this amplitude and your TV screens for our blithesome Christmas commercial.’

The abounding capacity of what happens in the advert are actuality kept a carefully attentive secret. Quite what has happened to the homeowners is additionally a mystery.

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According to Marketing Week, the confectionery behemothic – now endemic by US close Kraft – has revamped its artefact band in adjustment to activate announcement its articles beforehand than in antecedent years.

In an interview, Mr Lawrence told the advertisement the cast had not been accustomed a acumen to abide added than the ‘same old acumen all year round’ in accomplished years.

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He explained Christmas was a ‘huge’ befalling to advance its articles in a bazaar that is estimated by Mintel to be account about £4billion.

He said: ‘Products like appearance calendars and buttons are advised as stocking fillers for mum to accord to their kids.’

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Mr Lawrence added: ‘As a division we would adulation Christmas to be a bit added like Easter. Easter has the account of actuality a 12-week division and we would adulation Christmas to challenge that.’

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