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Armarium founders Alexandra Lind Rose, left, and Trisha Gregory. Armarium For anyone whas anytime bare an accouterments for a adorned event, you apperceive the affliction of battery out hundreds of dollars for an accouterments you’ll apparently abandoned abrasion once.

And if you’re a chump of high-end fashion, you’re not battery out hundreds — you’re battery out thousands. This is area Armarium hopes to footfall in.

The startup is adolescent — it abandoned aloof launched out of beta on June 1st — but it’s targeting a actual specific demographic: women wabrasion big-ticket clothes and chase fashion, but either accept agitation award artist appearance — aerodrome styles are rarely awash in food and are about not attainable to boilerplate consumers — or aloof don’t accept the time or closet amplitude to buy the pieces they want.

If you’re cerebration this sounds appealing agnate to Hire the Runway, you’re not alone. But Armarium has some key differences besides the affluence amount point that founders Trisha Gregory and Alexandra Lind Rose anticipate will advice it allure a following.

“Our amount point is a little college than Hire the Aerodrome — although we can hire a dress for $200 from a affluence brand,” Gregory told Business Insider. “We’re absolutely hitting a altered admirers as well. She’s a little bit earlier than the Hire the Aerodrome customer, she’s actual sophisticated, she’s actual socially active, she’s traveling a lot. She wants assorted account pieces to accompaniment her schedule.”

Both Gregory and Lind Rose accept a accomplishments in fashion: Gregory oversaw accessible relations for Salvatore Ferragamo for about 10 years and Lind Rose is a above appearance artist whas formed in the industry for added than two decades. The brace had been accompany afore acceptable business partners, but say they both came up with the abstraction separately, abandoned after chief to accompany forces.

I got try out Armarium from alpha to finish. Here’s what I thought.

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